Qingdao home furnishing house rents rose furniture dealers collectively withdrawn

The combination of real estate regulation and control has been introduced, the restrictions on the purchase of restricted loans in the second and third tier cities continue to extend, and many high-level executives constantly claim that the regulatory policies are not relaxed, which has made the already severe real estate industry situation more complicated. The home building materials industry, which is located in the downstream of real estate, has not been able to stand alone, and has even been involved in a sluggish market environment. The cold industry situation has made the issue of store rents more and more obvious. Many home building materials dealers in Island City have complained, saying that “the business volume has dropped by 40% in the same period, and the rent has increased by 30%. It is really not hurt.” Recently, the reporter visited the island. City home stores, together with the merchants to explore the game behind the rise in store rents. Building materials business performance fell 40% Qingdao home sales rents rose 30% against the market. During the visit, Mr. Liu, a well-known brand kitchen electric appliance dealer in Island City, told reporters that “everyone knows that the market is now in a downturn, not to mention our kitchen electric industry, overall sales. The situation is not optimistic, but the rent of the island city home store has generally increased by about 10%, the highest increase is the Ginza home store in Hong Kong Middle Road, if the building materials dealers renew the contract, the rent will increase by 30%. Now let alone make money, single The rent of the store has already made us feel a lot of pressure. Sometimes the monthly sales are not enough to pay the rent of the store. Opening a store is equivalent to losing money." The survey found that due to excessive rents, rising labor costs, and declining sales, the phenomenon that many terminal dealers have earned a lot of money in the past terminal stores has ceased to exist. Today, the proportion of dealers losing money in terminal stores is growing. Hansgrohe bathroom Niu Huijie said in an interview that “Each merchant has a break-even point. Generally speaking, it is reasonable to account for 5% to 10% of the rent, but it seems that there is no obvious drop in the store. Rent phenomenon. In the case of market sales pressure, we hope that the store can increase investment, take the initiative to attract consumers through novel activities.” Dealer, store game upgrade “mining negotiation” no fruit island building materials supplier Collective retreat "The home building materials store and our merchants are not simple lease relationships, and they are strategic partners. They can even be described as 'reciprocal relatives' in this special period. Now many stores have expanded actions and also require The big and small brands in the store have expanded together, but this has put us in a very passive situation. Especially in some stores, the bundled cooperation, the market cake is so big, the customers are diluted and dispersed." One does not The building materials dealers who are to be named will complain to reporters that “the cost is soaring, the profits are diluting, the funds are being used, and we still have Profit margins to talk about. "It is reported that the game between the interests of dealers and home stores never stopped. According to industry insiders, in April this year, many well-known ceramic tile brand dealers launched a “negotiation” with a home store in the island city, demanding that the store reduce rents during the cold winter of the market. In the face of dealers’ rent reduction, the store still has not made concessions. In desperation, the dealer chose a collective retreat. When the market encounters a cold current, it is better to be warmer than to hold a group. In the current environment, the store does not pay for rent, but should change its position and think about it. The stability of the dealer team is also related to the long-term development of the store. In the case of rising labor costs and weak market demand, dealers are also facing tremendous pressure to survive. The store still needs to reduce the operating costs of dealers through various activities to support the dealers. In the cold winter, the dealers are stronger, and the comprehensive strength of the store will naturally be improved. This is a win-win situation that we want to see.” The head of Sushang International Home Building Materials Plaza analyzed. As the saying goes, "Brothers are united, their profits are broken." Between the dealers and the stores, this is a community of interests. When talking about various "games" between dealers and stores, the heads of Qingdao Haibo Home and Daon Home Plaza respectively It means that “the store and the merchants can only win the market success if they fight with each other and fight side by side!”, “In the current market environment, working with the merchants to break the waves in the countercurrent is the way out.”

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