Even if you are thousands of miles away from home, you can remotely control your own door locks, air conditioners, doors and windows, TVs, lights and other facilities through your mobile phone. These lifestyles that were out of reach in the past are now getting closer to our lives.
On August 15, the 2014 Smart Home World Congress was held at the Shenzhen Convention and Exhibition Center.
According to media reports, on the same day, Samsung completed the acquisition of Smart Things, a smart home startup, with a total value of US $ 200 million. This is the fourth time that Google has acquired Nest, Apple and Honeywell jointly promoted HomeKit, Microsoft and Insteon to form a strategic cooperation, and is the fourth giant to integrate smart homes in the product and service system.
Institutions generally predict that with the gradual unification of industry standards and the promotion of major technology giants, China's smart home industry is expected to form a market scale of hundreds of billions of parts, parts companies, service providers and system integrators, will usher in development opportunities.
Currently, the global market is looking for large-scale prescriptions for the smart home market. How does the smart home bid farewell to the "looks beautiful" situation and accelerates the development from a concept to a large-scale market? How do the major manufacturers lay out? Shenzhen Business Daily reporters have visited some related companies and experience halls in recent days, combined with experts at this smart home conference Viewpoints, I hope to spy on some development ideas for everyone.
Help users solve "just need"
So that consumers can pay
On August 15th, the Smart Home World Congress invited national smart buildings, smart home experts, scholars, leading enterprise representatives, makers, investment agency representatives, etc., including many well-known IT enterprise executives including Xiaomi, Huawei, and JD.com attend. Most participants believe that the bright future of smart homes will form some large enterprises, and at the same time, some "just in need" products may take the lead in breaking out.
Lighting systems, switches, TVs, refrigerators, routers, set-top boxes, air conditioners, washing machines ... These are what we can think of. Many manufacturers have targeted these traditional markets and are "intelligent." So, which directions will be recognized by the market and consumers?
Xing Lianjun, general manager of Huawei Software Co., Ltd.'s telecommunications software product line / Internet of Things solutions product area, summarized at the meeting that smart homes have three major needs in education, medical care, high-definition video communication, security, and community informatization. Security is the most basic need; followed by water saving, power saving, health and other aspects.
"Solving just needs is the key to starting the market." Cai Ruisheng, CEO of Langrui Group, said in an interview with this reporter that consumers need more than technical solutions, but also a whole set of ideas from application to landing. It is only possible for customers to pay for the Internet of Things.
Cai Gaosheng believes that the first step must be to solve the "just need", to help customers see the actual application results, it is possible to allow customers to accept, it is possible to make consumers march toward the era of "Internet of Things".
Not a "technical high end"
Instead, focus on experience and service
Regarding the term user experience, it has become the headline standard in the Internet world; however, industry insiders analyzed that the smart home market is still in the stage of just emerging in China, and many manufacturers are still stuck in the past tradition, focusing only on selling smart products at the hardware level , And underestimated the consumer's life experience of smart home in the terminal. In other words, consumers' understanding of smart homes and their knowledge of smart lifestyles will determine the development of the industry.
An Erfa Chairman Deng Xinwen said in an interview with the Shenzhen Business Daily that China's smart home industry started late, and the overall market is currently showing a "large thunder and small rain" status. On the one hand, the smart home concept has been speculated by many manufacturers. It is very hot, but on the other hand, consumers' understanding of smart home is confused by various concepts, which makes the Chinese smart home market "applaud or not", the real reason is that the overall operation model of the Chinese smart home industry is more traditional.
He believes that smart home products are not to compete with "technical high-end", on the contrary, we should pay more attention to who can be more "civilian", he believes that while giants have entered the field of smart homes, it seems that they also overlooked an issue-experience and service .
Yang Jing, Chief Scientist of China Mobile Research Institute, pointed out that smart homes provide safety, greenness and comfort for families. The current development status is fragmented and low-value.
In this regard, Zhang Huanrong, deputy general manager of Hangzhou Hongyan Intelligent Technology Co., Ltd., also has a deep experience. He believes that to be a smart home, we must respect the user's habits, and we cannot change the user's habits just because we are intelligent.
Zhang Huanrong suggested that relevant companies should consider the following aspects: first, consider the habits and expectations of users; second, do not control for control; third, bring convenience to users, rather than trouble; fourth , Technology is to serve products.
Big brands "each show their magic"
"Enclosure sports" has begun
As big international brands such as Samsung, Google, Apple, and Microsoft begin to integrate smart homes in their products and service systems, the industry is quietly changing.
Pan Qizhuo, director of the research department of the International Internet of Things Trade and Application Promotion Association, pointed out that there is no doubt that the current traditional home appliance companies, Internet companies, and technology giants are actively entering the smart home, so that the market breakthroughs increase, new business models will be generated. Costs are also rapidly decreasing. Under the new market structure, competition and cooperation between traditional and emerging smart home solution providers, the industry ecosystem will begin to develop and integrate, and smart home platforms will gradually form in this process.
"Everyone seems to be in the enclosure, faster than who." According to Deng Xinwen, chairman of Anfa, the current smart home companies are "each show their magical powers", and each one has different strengths. For example, Xiaomi ’s strength is the router, occupying the living room, and Haier is home appliances such as refrigerators. It can be said that various companies are currently competing, whose products and systems occupy more users.
"The future smart home should be a decentralized, it will not be the only entry point. At present, the phenomenon and megatrend of smart home is that whether it is a software or hardware enterprise, they are all doing platforms and have to do integration." According to Wang Binfa, deputy secretary general of IGRS Information Industry Association.
However, many experts at the meeting pointed out that the smart home industry is still out of chaos, facing generally high prices, lack of killer applications and security guarantees. To break this chaotic period, it is necessary to pass some strong unions, including horizontal and vertical unions.
Edited and organized by Suzhou GO Home, sourced from the network.
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