The two stores did not have the "Double 11" plan for the home store to boycott the "Double 11" event. The staff of a Hongxing Meikailong Mall in Nanjing said that it was inconvenient to respond and bluntly stated that "the e-commerce sells the price, we sell the experience", Do a good customer experience service. In fact, Red Star Macalline’s recent activities also deliberately avoided the “Double 11â€, and its Global Home Expo benefit was held on November 2-3; its online store’s online event “10 City Linkage, 50% Off†The time is from November 1st to October 10th, and the deadline for the event is November 10th. Relevant persons in the Yuexing Home Market Department questioned whether this is a hype? However, when the reporter asked if there was any "double 11" related activity in the store, the other party said that there is no relevant activity plan yet. Online shop merchants: There is no offline experience in Nanjing Red Star. “Physical stores, offline viewing†is the promotional sign of Tmall this year. There are many types of home brands participating in online and offline activities, including flooring, furniture, mattresses, Sofas, wallpapers, paints, etc., each participating brand lists a list of stores that can participate in the offline experience. The reporter saw in the flagship store of the living room floor that there are 2 stores in the list of stores participating in the “Double 11†event, namely Jinling International Home and Kazimen Red Star, but their Wangwang customer service said that “the offline activities should specifically consult each store. ". The reporter dialed the card guide door of the red star living room of the Kazimen. The shopping guide said that all the sample activities in Nanjing were arranged in Jinling Store, and there was no sample in the Red Star store. Wangwang's Wangwang customer service (Nanjing) also told reporters that there is no Nanjing in the “Looking Cityâ€, but Nanjing's offline stores also have preferential activities. It is recommended that reporters can go to the store to see. And said that if the product is purchased in the online store, it will be shipped from the Hangzhou headquarters to the Nanjing warehouse, and then delivered to the home. Low-key confrontation: Individual brands privately experience the cash payment on the one hand, and the home store is ragingly resisted. On the other hand, there are Tmall home sellers saying that “Tmall sends emails to all the home appliance business groups, and suspends the relevant provisions of the home improvement O2O on 11·11.†Which brand should the brand and dealers in the middle stand in? Tmall told a reporter about a home furnishing brand that they did not have a store in Nanjing, but they could experience it in Wuxi. And said that as long as the deposit of 99 yuan on the Internet, you can purchase the trial version of the product at a preferential price. The reporter pretended to have a living room sofa that can be experienced offline, asking if he could experience the goods in Wuxi. The brand's Want Want customer service in Wuxi said that it can be seen, and told reporters that "Wuxi Yuexing's sample has been sold." When the reporter asked if the Red Star Wuzhou store in Wuxi could see the goods, the Want Want customer service said "should be able to contact me after fancy." For the payment method, the brand's Wangwang customer service said that the balance of more than 20,000 yuan can only be paid in the store, no credit card service. "This is pre-sold by Tmall. If you swipe your card, it will become a store. It is more troublesome to make a payment with the company's e-commerce department." The other party explained. It is reported that the “home industry internal reference†jointly signed by 19 home stores clearly stated that “the business of the store is not allowed to be transferred to other places for trading through e-commerce mobile POSâ€. Some insiders said that the brand does not want to throw away the huge sales of online sales, and does not want to offend the traditional stores under the line. It is a good way to sell low-key goods and private cash payments in second- and third-tier cities. When the "Double 11" online shopping festival approached the consumers, offline merchants wanted to compete for a piece of cake, a screenshot of the WeChat caused a commotion, the home industry amnesty - Red Star Macalline Chairman Che Jianxin Publicly boycott the Tmall offline activities. Later, the Southern Metropolis Daily reporter received an exclusive “inside the furniture industryâ€, pointing out that 19 home furnishing companies such as Red Star Macalline, Yuexing Group and Real Home jointly boycotted the “Double 11†activities of e-commerce.
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