Zhang Jinzhu, Chairman of Guangming Group (right)
New light, where is the new essence?
the Lord  Hold: I see that now we have the term "new light", so where is this "new" new, is it a concept or a substance?
Zhang Jinzhu: Yichun's bright innovations can be explored from three aspects: ( 1 ) institutional innovation; ( 2 ) management innovation; ( 3 ) technological innovation. First, in the past, bright long-term property rights were ambiguous, and property rights disputes caused great internal consumption in enterprises. New Bright has clear property rights, clear rights and responsibilities, and constantly cultivates its own core competitiveness . On the basis of the reorganization of property rights, realize the innovation of enterprise management model. From the establishment of system management system (such as target responsibility system and quality management system, etc.) to the establishment of employees 'core values, to the cultivation of employees' sense of belonging, modern enterprise management is realized. A sense of belonging is at the core of corporate cohesion. The feeling of being needed and respected by the company will constantly stimulate employees' sense of innovation. Scientific decision-making is inseparable from democratic participation, which in turn makes employees' values ​​and corporate values ​​highly unified . Thought is the source of power, "the hearts of the people are united, and Taishan moves."
New captain, role change driving "broken ship"?
the Lord  Support: From the former local government manager to the state-owned enterprise manager, how did you complete this role change? How has your previous political experience affected your current job?
Zhang Jinzhu: Actually, I worked in an enterprise at first, and then I worked in the district government and city government. I have served as mayor, secretary of the district party committee, deputy director of the Municipal Forestry Administration Bureau, deputy mayor in charge of industry, etc. After undergoing multiple identity changes. When I came to the light, I wanted to make an adjustment to the light in a way that conforms to the country's macroeconomics without departing from reality, with emphasis on industry, products, and people's hearts. This year the meeting I said, in no substitutions, no change in equipment, the Group plans to produce in 2010, the goal of doubling sales compared with 2009, Guangming Group embarked on the road of leapfrog development in reform and innovation.
The big adjustment, who moved the cheese?
the Lord  Support: Just now you talked about the adjustment of the bright industry and products, can you talk about this adjustment?
Zhang Jinzhu: Three aspects: (1) Market adjustment: from export furniture ( 70% ) to domestic sales ( 80% ); the primary market to the second and third markets sink, planning to add more than 300 dealers, More than 100 have been added. In addition to strengthening the Northeast market, it focuses on opening up the Guangdong and Kunming markets. (2) Product adjustment: The construction of a new countryside has driven the consumption of furniture in the countryside. Guangming will also launch board furniture that farmers can afford at the Harbin International Furniture Fair on April 15th . market. (3) Industrial adjustment: Guangming Group has more than 100 factories, and we will do something different in industrial adjustment.
Status: Restructuring still needed?
the Lord  Hold: At present, the domestic furniture industry must have exceeded 700 billion. With the continuous emergence of large enterprises, some commentators believe that Chinese furniture companies have entered the fast lane for listing. As the earliest listed company of domestic furniture companies, what is the current situation of bright listing and restructuring?
Zhang Jinzhu: Encouraging enterprise system innovation, accelerating the formation of groups and joint-stock companies, and promoting the listing of enterprises are important measures to promote enterprises to deepen reform, establish and improve modern enterprise systems, and make enterprises bigger and stronger; it is to accelerate industrial structure adjustment and optimize social resources Configuration, an important way to promote regional economic development. The listed company is just a bright subsidiary, and the group has hundreds of factories. At present, the bankruptcy and reorganization of listed companies has entered legal procedures, and the introduction of strategic investment is progressing smoothly. Guangming Group will build a 400,000- square-meter Guangming Industrial Park in Yichun this year and put it into operation before the end of the year. After the industrial park is completed, it will be more conducive to the realization of professional production and intensive operation, and the production capacity will be greatly improved, so as to further achieve strategic upgrading and lay a solid foundation for the bright development of leapfrog development.
Bright, are you low carbon?
the Lord  Persist: From last year's Copenhagen Climate Conference to the "two sessions" a few days ago, "low carbon" has always been the hottest topic. Some people said that this year is a low-carbon year or a low-carbon first year. We have noticed that Guangming is also advocating environmental protection and reduction. Regarding the concept of platoon, how do you view this problem, and what are the environmental protection and low-carbon plans and actions that are bright?
Zhang Jinzhu: Guangming Group takes the protection of ecological resources as its responsibility, and strives to create a sustainable development of circular economy and low-carbon environmental protection industry. Guangming Furniture was born in Yichun, a forestry-based city typical of China at the foot of Xiao Xing'an Mountains. In recent years, the Yichun Municipal Party Committee and Municipal Government have been responsible for the national forest resources and ecological security, Yichun's reality and long-term sustainable development, and have insisted on establishing "ecological city" as the core development strategy. Nowadays, China is vigorously developing a low-carbon economy, an ecological economy, and a circular economy. For many years, it has benefited from the gift of Xiaoxinganling wood. It has an indissoluble bond with the big forest. It has a deep feeling for the hometown that nurtures and grows. Ecological responsibility is no exception. Guangming Group initiated the "Building Motherland's Green Forest and Paying Attention to Ecological Contribution and Love" initiative, and launched the "Joining Brightness and Building Motherland's Green Forest" activity, starting from this year with 100,000 yuan as the base, and each furniture will be awarded with 10 Yuan is used as afforestation funds to plant a "bright love forest". At present, we can think of and can do this, do some practical things, and solve the problem from the root cause.
New light, rebuild confidence and rebuild glory?
the Lord  Hold: As the former "king of furniture", he has had countless glory. Now many auras have disappeared. What brand culture and social image will New Bright shape in the new situation?
Zhang Jinzhu: Over the years, Guangming Group has attached great importance to trademark protection and brand building. July 1987 "bright" trademark has been registered at the State Administration for Industry and Trademark Office. In early 2009, we have new leadership to "light" application "Famous Chinese Trademark" as a top priority, January 15, 2010, a bright man, "China Famous Trademark" dream has come true. Judging from the influence of the "Guangming" trademark on obtaining the well-known trademarks in China on the Yichun furniture industry, the leading role of Guangming furniture has been further strengthened. The appeal, influence, recognition and reputation of the Guangming brand will be greatly improved. Yichun furniture enterprises, to create "Yichun furniture industry aircraft carrier" will play a positive role in promoting. We must find out our own advantages, strengthen development confidence, find out the development positioning, reproduce the leading role, pioneer and innovate, optimize industrial upgrading, accelerate the strategic reorganization of enterprises, actively do the current work, and promote the development and stability of enterprises. To build a flagship, drive the development of local related industries, and make Yichun furniture industry cluster development, the industrial park we built is part of it. Become a respected enterprise, give back to the government and society, increase taxation and employment, and shoulder the social responsibilities that enterprises, especially state-owned enterprises, should have.
Notes
Guiguzi said: Talking with the wise depends on the blog; talking with the blogger depends on the discrimination; talking with the discriminator depends on the needs. In the process of dialogue between the author and Zhang Dong, I have the experience of speaking with the wise and proficient. Today, with the rapid development of China's furniture industry, as Chinese furniture companies enter the fast lane, at the time of Guangming Group's restructuring and restructuring, Zhang Dong's words, wisdom, and candidness revealed in his talks are reminiscent of its brightening in the past year. With new vitality, people are all happy for Guangming Group and even the Chinese furniture industry. Let us bless Zhang Dong and wish brighter tomorrow brighter!
Brinell hardness tester is a precision measuring instrument for measuring brinell hardness of metals .
Brinell hardness tester is mainly used for cast iron, steel, non-ferrous metals and the degree of hardness measurement of the soft material such as alloy, brinell hardness test is one of the largest dimple all Hardness Testing method, it can reflect the comprehensive performance of materials, from the sample organization microsegregation and composition is not uniform, so it is a kind of hardness test method with higher accuracy.
Brinell Hardness Tester,Portable Brinell Hardness Tester,Brinell Hardness Test Unit,Portable Hardness Tester Brinell
TROJAN (Suzhou) Technology Co., Ltd. , https://www.trojanmaterials.com