Email will be the preferred marketing channel for the security industry

With the progress of society, people’s dependence on the Internet has become stronger and stronger, and online media has become a publicity platform favored by enterprises. According to iResearch iResearch analysts survey data found that in 2010 e-mail will be the first choice for corporate marketing in the United States, will also be the preferred marketing channel for the security industry.

According to statistics, among the companies surveyed, the proportion of companies choosing email marketing was as high as 69%, ranking first; followed by social media, with a 59% share; search engines ranked third, and other marketing strategies such as brand advertising and mobile phones. The proportion of direct mailing, exhibition activities, public relations, etc. is less than 50%.

In the Internet era, mailboxes are widely distributed and are the most commonly used tools for Internet users. In many occasions, such as the distribution of China Security Exhibition Network e-magazine, holiday blessings, e-mail marketing can send specific e-mails to specific groups, save advertising costs, and shorten the marketing cycle. It is believed that email marketing will be the preferred marketing channel for the security industry.