China's hardware industry "regional brand" construction countermeasures

With the rapid development of China's hardware industry in recent years, the "regional brand" awareness of the hardware industry is strong, and the regional brand construction has also set off an upsurge. A regional brand is a special “industrial cluster” that refers to a certain region. It symbolizes the history and status quo of the industrial cluster and represents the regional industrial cluster. At the same time, the regional brand is also a recognition system. This identification system is composed of regions (names ) and the name of the industry (product) constitute the core; it appears legally as a confirmed or collective trademark. As a brand of an industrial cluster, a regional brand has both the attributes of an industrial cluster and the attributes of a brand.

In recent years, the regional brands that emerged in China's hardware industry include “Jinsha Hardware”, “Yongkang Hardware”, “Ryan Automobile & Motorcycle Fit”, “Xinchang Bearing”, “Zhongshan Lock”, “Hengli Mold”, “Cixi Auto Parts” and so on.

"Regional Brand" Status

As far as the current hardware industry development status is concerned, regional brands cannot compete with national brands in terms of financial strength, talent team, distribution team, research and development capabilities, and market input.

The characteristics of regional brands such as small scale, fast response, and strong policies make these regional brands survive in the market competition.

Those regional brands that have abandoned their own advantages and characteristics have been suppressed by national brands and become the market's martyrs in the process of competition in the market.