From September 4th to 8th, the 22nd International Famous Furniture (Dongguan) Exhibition and the famous furniture machinery, materials exhibition and famous furniture home accessories exhibition held successfully at the same time! The exhibition scale of 9 exhibition halls (including two temporary exhibition halls) was 240,000 square meters. More than 840 exhibitors from mainland China, Hong Kong, Taiwan and overseas participated in this exhibition. In five days, the exhibition received more than 68,000 professional buyers from all over the world, including nearly 5,000 overseas buyers.
The time of this exhibition is just after the financial crisis and the economic situation has initially stabilized, so this exhibition is destined to attract more attention. From the background of the big stage of the exhibition, people see the dawn of the redevelopment of Chinese furniture.
During the exhibition, exhibitors showed the industry excellent ability to deal with the crisis. The enterprise strengthens its own strength both internally and externally to fight against crises and seek development.
Internally, exhibitors generally attach importance to design, and the overall design level has improved significantly. This is a consensus of the judges of this exhibition. Exhibitors gain strength from within by strengthening their designs. Starting from their own actual conditions, many companies conduct detailed market surveys in the early stage of design, determine product consumption targets, and widely collect the opinions of distributors to form ideas for designing and improving products, so that products are close to the needs of consumer targets. Professor Zheng Jianqi expressed the common ideas of the judges: it is because everyone's design level has improved and the distance between them is not as big as in the past, so the selection of this exhibition is much more complicated.
The judges saw the progress of the exhibitors 'design, but also saw the shortcomings. Ms. PAOLA PALMA from Italy mentioned that the overall quality of the exhibitors' products is high, but there are many in the design that are closer. , Develop a product with its own characteristics, so that people can remember it at a glance. While pointing out the problem, Professor Tang Chongxi also expressed his understanding: originality cannot be achieved overnight. Although there are some shortcomings, it can be gradually improved. This path is worth going all the way.
In addition to internal "practices", the company also attaches great importance to seeking to strengthen its relationship with dealers. A harmonious manufacturer relationship will lay the foundation for the industry's further development. While the financial crisis brought difficulties to the industry, it also unexpectedly brought an opportunity for meditation. In the face of difficulties, furniture companies saw the importance of dealers to the development of the industry, so they formulated many measures to strengthen the relationship between manufacturers and There was a very clear attitude at the exhibition, and many exhibitors formulated some policies to assist dealers to narrow the distance between manufacturers. More exhibitors will increase dealers' service level and enable dealers to obtain long-term profits. This change in attitude is very beneficial to the sustainable development of the industry.
Several events organized by the exhibition organizer during this exhibition coincide with the needs of the enterprise and reflect the vision of the exhibition platform. For example, the launch of the "China Furniture Famous Business Gold List" selection activity has attracted strong attention and active participation in the industry, guided the industry to re-recognize the significance of dealers for the development of the furniture industry, and advocated the establishment of a new type of common interest chain. At the same time, the organizing committee continued the theme of the "Creative Design Space" in March, and invited 16 young international designers to hold the "New Generation Design Exhibition" to bring the concept of future design to the Chinese furniture industry.
If the above two activities directly support the self-improvement actions of furniture companies, then the establishment of "Famous Furniture · Jianai Home Decoration Center" will promote the development of the enterprise from the side by improving the industrial chain. The organizer of the exhibition has keenly captured the development hotspots of the industry, joined forces with Jane Home, which has rich experience in shopping mall operations, to create a new business model of exhibition and retail, to occupy the highland of home accessories marketing, but also to lay a foundation for future upgrades of furniture companies.
In the post-crisis era, the great development of China's furniture industry has begun to dawn again.
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