The price of mahogany furniture is going to rise? There are signs that this may be true.
Because of the rare raw materials and exquisite carvings, mahogany furniture has been loved by many consumers. Insiders said that at present, the raw material prices of rosewood furniture are rising rapidly. From the beginning of this year to the present, as the "nobility" in mahogany furniture, the price of rosewood raw materials has increased by more than 50%, the price of large materials can reach millions of yuan per ton, and the price of red rosewood raw materials has also increased by 30% -40 %. At the same time, the labor cost of making mahogany furniture rose by an astonishing 40%.
Nevertheless, the price of mahogany furniture has not seen much fluctuation. Many heads of mahogany companies said that once the pressure of rising raw material prices is too great, manufacturers will consider raising prices.
Will mahogany furniture, already at the top of the furniture product price pyramid, usher in a new round of increase? In the mahogany furniture market with mixed fish and dragons, how can consumers find genuine products?
Mahogany furniture prices may rise with raw materials
Expert reminds: Do not "chase up and down" when buying
Li Jihang, general manager of North China District of Tianhong Furniture Co., Ltd., was also surprised by the price increase of mahogany raw materials. He told reporters: "Although the current price is lower than the highest point in 2007, the price has been rising. The price of red sandalwood has It has increased from RMB 200,000 to RMB 300,000 per ton to RMB 50,000 to RMB 600,000 per ton, and it is expected that it will cost RMB 780,000 or even RMB 1 million per ton. " Ten thousand yuan rose to 60,000 yuan, and the big material reached 89,000 yuan per ton.
Mahogany furniture prices "slow response"
But inconsistent with the sharp increase in raw material prices, the price of finished mahogany furniture did not show much increase. Li Jihang said that from May 1 last year to now, the price of Liantianhong has been adjusted a dozen times, but the overall increase has remained at about 10%.
Wu Xinjian, President of Jinfei Mahogany Furniture, also said that the current price of his mahogany furniture has only increased by 5% -10%. "If the proportion of raw material increases, the market price of mahogany furniture should increase by about 30%."
That being the case, why are manufacturers hard to keep up? In this regard, Li Jihang said that due to the New Deal regulation of the property market, the popularity of the mahogany market has been affected to a certain extent. If the price increase is too large, many consumers may not be able to accept it.
Wu Xinjian believes that if manufacturers do not raise prices, they are "not daring to increase". He said: "After the rosewood market has recovered slightly, many manufacturers havetily launched, and some have never even made rosewood furniture. The raw materials used are of poor quality and craftsmanship. Rough, the price is 20% -30% cheaper than that of regular manufacturers, so that regular manufacturers have to carry it. "
Some low-cost mahogany furniture not only disrupts the normal price system, but also causes losses to consumers. Wu Xinjian said that consumers who do not know much about mahogany furniture are easily exposed to low-priced furniture from small manufacturers. Flicker ".
During the "Eleventh" period, the price of finished products may rise by 20%
Although the current price of mahogany furniture is in a gradual increase, the prices of raw materials have soared and labor costs have skyrocketed. The prices of mahogany furniture have to be adjusted accordingly.
Regarding the magnitude of the increase, Wei Jinpeng, general manager of Zhengyuntong Classical Furniture, revealed that the price of mahogany furniture during the "Eleventh" period may usher in a major adjustment, reaching about 20%, and many industry insiders also said that the recent The pressure for price increases is increasing, and the current price of mahogany furniture is not operating at a high level, which also leaves room for price increases.
Although a wave of price increases is brewing in the mahogany market, merchants have expressed that they do not want the price to skyrocket. In Wei Jinpeng's view, the price surge is by no means a good thing. He believes that the price surge is easy to attract many small manufacturers to profit in the market, resulting in uneven quality The uneven mahogany furniture mixed market.
Industry insiders said that the current use of mahogany furniture is gradually being enlarged, and consumers who are "chasing up and down" are also slowly decreasing. Buying mahogany furniture should first focus on its practical functions.
Difficult to distinguish between true and false
Due to the variety of mahogany and the difficulty of identification, the situation of sub-goods in the market is still more serious. Li Jiatong, manager of Hongyuxuan Redwood Furniture Factory, told reporters that buying sub-goods will cause huge losses to consumers, such as some The manufacturer dyes the new material of red rosewood and pretends to be the old material of red rosewood, and uses the grass rosewood to pretend to be directly under the rosewood, which will be several times different from the price of the genuine product.
The more common chicken wing wood in the market can be divided into Burmese wenge and African wenge from the origin. The price difference between the two can reach two-thirds, but some manufacturers will not tell consumers where the wenge is made. If consumers "do not know what to do", it is very difficult to separate the two types of wenge.
The reporter also found in a mahogany store that some mahogany furniture of the same material and shape are quite different in price. Li Jihang said that due to the different raw material purchase channels, labor costs and processes of various manufacturers, the price of mahogany furniture will be significantly different. In order to reduce consumers' doubts about prices, Liantianhong currently sells mahogany furniture in a "price-based" way.
The reporter saw in Liantianhong's store that the price of each kind of mahogany furniture such as rosewood, red rosewood, chicken wing wood, etc. was separately indicated in the unit price list of mahogany furniture, and the unit price per kg multiplied by the weight of the furniture was the final The total price. However, whether this method of selling furniture at the same price can play the role of transparent mahogany furniture prices and standardize the price system remains to be tested by the market.
Industry views
There is no shortage of type, art and material
Yang Jiaju, the first drafter of the national "Redwood" standard
The shape, art and materials directly determine the quality of mahogany furniture. "Type" is modeling, "art" is craft, and "material" is material. The first two accounted for 70% of the price of mahogany furniture, and materials accounted for 30%. Therefore, when buying mahogany furniture, we must focus on the shape and craftsmanship of the furniture.
The surface of a good-quality mahogany furniture should be smooth and delicate. You can feel whether the package of the mahogany furniture is delicate through careful touch. When purchasing, be sure to ask the sales staff more about the production process and modeling characteristics of the furniture. The color of high-quality mahogany furniture Gentle, work hard.
When signing the purchase contract, the merchant should undertake to guarantee the material of the mahogany furniture, require the manufacturer to clearly indicate the type of mahogany in the contract, and stipulate the compensation for breach of contract.
Mahogany can be divided into red sandalwood, fragrant wood, black rosewood, red rosewood, wenge, rosewood, ebony, and striped ebony, so mahogany furniture should be classified into these eight types of trees.
Also noteworthy is the "white label" of mahogany, also known as "sapwood". In general, mahogany does not contain sapwood, especially in furniture where the naked eye can see, "white label" can not appear. If a "white label" appears in a corner where the furniture cannot be seen, it cannot exceed 10% of the area of ​​the location.
Choose the "section"
Wei Jinpeng, General Manager of Zhengyuntong Classical Furniture
Mahogany furniture is a work of art, so the "model" should be correct. Even if it is not a precious material, it also has room for appreciation.
The craftsmanship and shape of the mahogany furniture are divided between the North and the South. The "Beijing Zuo" is domineering and solemn, the "Su Zuo" is small and exquisite, and the "Guang Zuo" is bold and unrestrained ... The characteristics of each faction are very different, and the indoor placement and decoration are also different different. Therefore, before buying mahogany furniture, you should understand the characteristics of various factions and look at your favorite styles and styles.
The authentic Ming and Qing style old style furniture is not difficult to identify, and it can be clearly understood through the professional classical mahogany furniture map. Some consumers tend to be more irritable, and only care about the material and price when they enter the store. In fact, different shapes and processes will have an important impact on the price. For example, the carving on the armrest of the palace chair, the difference between the machine carving and the artificial carving is obvious, and the price is also very different.
Therefore, consumers do not blindly start buying furniture, it is better to calm down in the furniture store to taste slowly.
The mahogany furniture really worth collecting must be of the right style, good shape and fine craftsmanship, and finally buy materials according to your own budget.
Popular events in Redwood ________________________________________
Mahogany furniture "price by weight"
Generally speaking, the final price of mahogany furniture is based on the original quotation, with different discounts. However, recently, Lian Tianhong sold mahogany furniture in a "price-based" way.
To be specific, Liantianhong puts the price of mahogany furniture of various materials in kilograms, and the unit price of kilograms multiplied by the weight of the furniture is the selling price, and there is no discount. This kind of sales model rarely seen in the industry has sparked heated discussion in the industry.
dialogue
Li Jihang, General Manager of North China District, Liantianhong Furniture Co., Ltd.
Q: How to calculate the unit price of each mahogany furniture?
A: According to the price of each kind of mahogany raw material, and then add design, labor, management and other costs to determine. The price of each material is regularly updated according to the increase in the price of raw materials.
Q: Will the price of the product change after the "price per pound"?
A: The unified pricing has compressed the profit margin to a certain extent, so the price is slightly lower than the market price.
Q: How to solve the error of furniture weight?
A: The weight of furniture is calculated according to the factory weight. If the error exceeds 3%, the manufacturer will bear all of it. If consumers are worried about the insufficient weight of the furniture, they can weigh it in the store.
Reporter observation
The sales method of mahogany furniture that "prices by pounds" has realized the "eyeball effect", but for the mahogany market with mixed eyes, publishing the unit price per kilogram of furniture is more like showing the bottom card to consumers.
Many people in the industry said that due to the recovery of the mahogany market, a large number of small manufacturers rushed into the market again. At present, there are two or three thousand large and small mahogany manufacturers in the country. The market has attracted many consumers due to its low prices.
Announcement of the unit price of furniture can have an impact on these small manufacturers. After understanding the raw materials and artificial prices of mahogany furniture, mahogany furniture whose selling price is significantly lower than the market price is easy to cause consumers to question. Play a role.
Mahogany furniture is both a household item and a collectible. Understanding the material and market unit price of mahogany furniture is also the key to consumers' “entryâ€, and the new marketing model of “price by pounds†is expected to guide consumers to rational consumption.
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