Retreat into cabinet hardware change strategy change

At one time, the cabinet industry could be described as “rapid development” in the past ten or more years. However, the exuberant needs of the past had led cabinet companies to become obsolete after they had formed a simple “development without knowing” approach. "There are advances and retreats, there are guarding and attacking" has become the new thinking of the development of cabinet companies. Some companies have yet to understand why the market has changed so quickly. In the words of people in the industry, “The difficult environment of internal and external diplomacy has caused cabinet companies to lose a huge consumer market at home and abroad. A smoke-free war started to survive has been staged among cabinet companies.”

The market conditions have gradually declined, and it has always been heard that certain brands of cabinet dealers want to open thousands of square meters of large-scale flagship stores, and certain cabinet companies have achieved rapid development, how much annual sales increase, etc. ". Today, there are cabinet companies that cannot withstand the high cost of flagship stores and decide to scale down and reduce spending. Such a "tightening" business strategy is also a helpless move for the company's survival.

At the same time, from the effect of the group buying activities of major cabinet companies, we can also see the current plight of the cabinet companies. According to reports, before organizing group buying activities for cabinet brands, it only took two weeks for the convening time to be able to convene hundreds or even hundreds of owners. Today, it is not possible to use one month to promote group buying activities. Still not busy.

The high-end personalized consumption in the cabinet industry has become a new trend. From the current living conditions of cabinet companies, it is not difficult to find that the environment of internal and external difficulties has made it difficult for industry players to breathe. Internally, the stringent real estate control policies in the domestic market have caused the transaction volume of the property market to fall into a low level, and it is natural for the downstream home industry to be “cold”. At the same time, the speed of new housing has gradually slowed down. While high housing prices are driving the real estate market to have a high fever, the consumption power of the entire society is still being overdrawn. How can the cabinet industry not be affected?

Looking at the international market, India, Pakistan, South Korea, Thailand, and the European Union, wave after wave of "anti-dumping" investigations, so that the cabinet industry to face a broad international market, can only be "want to say love you is not easy."

In the end, what impact does the international "anti-dumping" investigation have on cabinet companies in China? Insiders believe that the anti-dumping investigations over and over again are undoubtedly "fueling" cabinet companies that have already deteriorated their export environment.

Of course, some people still think that the current environment of internal and diplomatic difficulties will not bring much impact on the mature big brands in the cabinet market. They are already ready and actively looking for a way out.

The high-end personalization of cabinet consumption has become a trend. Although the transaction in the property market is sluggish, the high-end consumer market remains strong. One dealer told the author: “Today, consumers are already disgusted with monotonous numbness, and the high-end personalization of cabinet consumption has become trend.

In addition to this, the appearance of another “consumer room”, another consumption model, is constantly impacting people’s attention. Imagine if the fine decoration is really popular, then how much value does the cabinet store have? While on the other hand, will the centralized purchase of developers mean that it is a collective slaughter for many companies?

The change of demand pattern directly affects the development trend of the entire industry, and the change of business operation mode is the possibility of success as consumers' consumption habits change.