U.S. Apparel and Footwear Association takes corresponding measures to protect its domestic brand names

According to media reports, the American Association of Apparel and Footwear (AAFA) welcomes Senator Patrick Leahy (D-Vt.) and Orrin Hatch, chairman of the Senate Judiciary Committee (R-Utah). It is proposed that the Intellectual Property Protection Act of 2011, proposed by Chuck Grassley (R-Iowa) and seven co-sponsors, prevents the real economic creativity of the network from danger and theft. The specific objectives of the protection of intellectual property law are rogue websites that use e-commerce distribution strategies to sell counterfeit goods and fakes worldwide.

"Shoes, clothing, and fashion accessories are some of the most common counterfeit goods in the world," said Kevin Burke, president and chief executive officer of AAFA. “Because American consumers continue to use e-commerce as a major shopping method, rogue websites have gradually become a popular way for counterfeiters to send fake goods to the United States.”

"All industries are plagued by counterfeit products. I appreciate Senator Kleoshi's diligence in solving this problem," said Burke. "The U.S. apparel and footwear industry is committed to combating these counterfeit websites. This act sets the right direction, protects us with complete tools and helps combat these rogue websites.

He said: “The American workers who work hard to protect American brands of clothing and shoes of the same name are threatened on a daily basis by these fraudulent websites that deceive consumers. These websites deceive consumers and make them mistakenly thinking that they have gained a lot of money. The look and feel of the website is like a legitimate website that poses a threat to American brands and disrupts the market with harmful and counterfeit goods.