Overall wardrobe development meets market demand

The new ecological board caters to the current consumer demand for healthy and environmentally friendly products, and also fills the gap in the market for ecological wardrobes. Some people in the industry predict that the materials used for the new eco-board cabinets will account for more than 85% of the market share in the next few years. The prospect is very broad, and it will become the leading product in the market.

The limitations of the choice of furniture materials make businesses "headache"

The development of the whole wardrobe industry in China is later than that of cabinets, but it has developed rapidly in recent years and is called the sunny industry. Judging from the development trend of the overall wardrobe industry in recent years, there is a tendency to surpass the cabinet industry.

Some people in the industry said that the overall wardrobe has been rising so rapidly. In addition to its personalization and good storage function to meet the needs of consumers who pursue a tasteful life, it is also simpler to manufacture and process, and easier to develop and produce. Shortness and low marketing difficulty are inseparable. At present, the whole wardrobe has become an indispensable household product for consumers who are pursuing high-grade life in fashion and trend.

With the rapid development of the overall wardrobe industry, many problems have become increasingly prominent. For example, the phenomenon of product plagiarism and imitation is serious, the style is updated quickly and quickly, and the range of plate varieties is small, and the range of choice is small. Plagiarism and imitation of products not only infringe on the rights and interests of original enterprises, but also guarantee the quality of products and make it more difficult to guarantee services, resulting in damages to consumers' interests; the rapid updating of product styles makes it difficult for enterprises to keep up with the market in terms of innovation Changes, it is difficult to reflect the true value of the overall wardrobe, and it is easy to mislead consumers. After all, the overall wardrobe is not a fast-moving product. The frequent update of styles makes it difficult for consumers to adapt, and it is also difficult for businesses to parry; the small variety of plates and the small range of choices are not only difficult to meet the needs of consumers with different preferences, but also give merchants product design and innovation. Bring some obstacles.

Take the plate as an example. At present, there are a few varieties of commonly used boards on the market, such as MDF, particle board, particle board, melamine board, etc., and there is very little choice for merchants. A designer said that the small choice of sheet jade mattresses makes him sometimes have headaches. "Because of the limited choice of sheet materials, it makes the design and innovation of products more difficult, and it is difficult to meet the diverse consumer needs of consumers. The small variety and small selection range not only increase the difficulty of enterprise product design and innovation, but also bring some constraints to the development of the overall wardrobe industry.

Some people in the industry said that the development of new plates is an effective way to change the current industry's "plate shortage". Many powerful companies have begun to develop new plates.

Eco board market share exceeds 85%

At present, a new type of ecological sheet has appeared on the market, and its environmental performance reaches food grade. The good environmental performance of the new eco-board, coupled with the current industry is "fighting plate shortage" eager for new materials. Therefore, the introduction of the new eco-board has attracted great attention from the industry and consumers, and mainstream media have also reported on this many times. At present, businesses are eager to present new board materials, expand the choice of board materials, and change the existing market structure. Coupled with the increased environmental awareness of consumers from time to time, they also recognize ecological and environmentally friendly products, so the market prospect of new ecological boards is broad.

Some marketing experts said that the market share of the product and whether it caters to the future market development trend determine its market life. "The more the product caters to the future market development trend, the higher the market Kangbao disinfection cabinet share, the market The longer the "lifespan". This has been confirmed in many industries. For example, MDF and moisture-proof boards are gradually being ignored by consumers and gradually being eliminated from the market. There are two reasons for this result: First, consumers have lost interest in this type of board products; second, the product has been replaced by new board products of better quality. Survival of the fittest is the law of market development.