Hanno flooring 冀 **: Sports, ceramics are the fresh blood of the flooring market

Hello, everybody. Today we are interviewing the Deputy General Manager of Hannover Flooring in Germany, Mr. Hee. Hello. First of all, say hello to our netizens.

冀 **: "Hello, everyone."

Reporter: “On July 23, the Hannover China Home Experience Museum opened in the North Fourth Ring. It is understood that this is Hano’s fourth store in China. What is special about these new stores?”

冀 **: "This store is actually our fourth store in Beijing, but it should be the 31st store in the national system. The main difference is that it is a "big" and "full." We speak loudly because its entire area has reached 1,500 square meters, and this 1500 square meter we cover the entire range of Hannover flooring products. As a demonstration, we can now know whether it is imported floor or Some of the good brands abroad, they have not reached a store with the scale and display effect of ours in these stores in China, so we think that this store is for such floor products and products that may be later, brands, in China. Make a sample for the shop."

Reporter: "Actually, it is understood that we have introduced two types of sports floor and ceramic floor. This concept is relatively new. Can we introduce the characteristics of these two products?"

冀 **: "Sports floor is not unfamiliar, because sports floor we often see in which venues? For example, we are basketball, squash, including some of the common we use on the ground there are some movements need elasticity and need us some wood As a basis for some of these grounds, they are often used.Sports flooring Hanno has been done for nearly twenty or thirty years, and that, as a sports floor, it is one of the grandfathers of sports flooring throughout the world. It is also the only floor provider in the world recognized by various sports committees to obtain six out of floor indicators, so Hanno has always had his unique advantage on the sports floor. This advantage extends to China, for example, The 2008 Olympic Games at Wukesong Stadium, and so on, as well as the basketball hall that hosts the finals, including the squash hall laid on the ground are all provided by Hannuo, so he participated in the great glory of China is the 2008 Olympic Games. In this kind of construction, we also felt very proud of this matter."

Reporter: "That's not universal for Chinese consumers now. How do you think about promoting these two products?"

冀 **: “I just mentioned the sports floor. It actually uses a lot of requirements for the floor, such as the relatively high-level international and domestic venues to use, but I think there are many For example, the sports system and education system are also trying to improve the quality or quality of such a used product, such as Renmin University Affiliated Middle School, Middle School, etc. These schools, including now Shandong Sports Bureau We have contacted them because they are going to engage in the 2014 Provincial Games and want to renovate their venues. They also contact us for our Hannover flooring. This shows that we all long for a high-quality product, so I think this promotion is focused on With the improvement of people's quality requirements for the construction of this stadium, it gradually formed."

Reporter: "That is to say, this sports floor is mainly for gymnasiums."

冀 **: "University and major professional sports stadiums and stadiums."

Reporter: "What about ceramic flooring?"

冀 **: "Ceramic floor is quite interesting. I just went to our Toilet. Then I saw the wall and the floor are all used. We say the general tiles. In fact, why did I mention it? Because this The tile on the wall and the ground is exactly the same as our wooden floor. What is the difference between the two? The tile is thicker and heavier, and the artificial work required when paving it needs to be increased. The accessories and auxiliary materials including labor costs are very high, then the floor is not the same, the floor is lighter than the tiles, and its paving is very convenient, we all use the lock-type paving method, the walls and the ground are the same This method can reduce the load on the wall and the ground, which is heavy, so it reduces the cost and reduces the labor link. We think this is a good innovation, and it also has the characteristics of the ceramic tile itself. For example, if you look at this texture on the surface, its texture, including its waterproofness, and its difference, this wooden floor warranty is 25 to 30 years old, so it is more secure than ordinary tiles. In my opinion, the ceramic floor will gradually replace some parts later, such as the living room or the public space, the use of these ceramics, real brick mud, and increase the use of this natural material. In addition, the ceramic floor is also avoided. It's like a ceramic product that is as hard, fragile, unresistance, and cold, so it has more affinity."

Reporter: "So, which group is it mainly aimed at?"

冀 **: "This ceramic floor belongs to mid-to-high end, that is to say, our price is advantageous, and it is easy for us to import the original floor and domestic high-end tiles or to import the middle-end and high-end tiles. Paved.I just mentioned that it has a lot of lower costs later."

Reporter: "Yes, this may be the direction of a market, because I have also considered the renovation. For this market, many companies have reported this year is relatively cool, that Hannu can be said this year is a big expansion, is in the market cold In the case of a high-profile move, what is the thinking of Hannover China's channel construction and expansion in Beijing and China?”

冀 **: “This problem actually sounds familiar and familiar. In 2008, the financial crisis happened. When I went to SouFun for interviews, I also mentioned similar problems. At that time, I was a veteran in a decoration company. In fact, the whole situation The good and bad will, to a certain extent, affect the businesses and industrialization."

However, for our niche products, because we are positioned at the high end, we are mainly targeting the stable elites. So in this class, relative to their investment and expenditure, this building material product includes the entire period of buying houses, decoration and furniture. In the preparation, the proportion is very small, so it will not have a big adjustment to a certain extent, that is to say, their input and investments in this area will be greatly adjusted. This is the first.

The second reason is that our products came to China relatively late. It has only been nearly three years until now. Then in the past three years, our market has been continuously increasing. In fact, we are now away from our ideal ideal share. There is a big gap, so we have not yet reached the possibility of being compressed. In fact, this may only slow down the expansion of our market share. This may slow down the speed, but it will not reduce the share. I think he will not have much impact on our overall output value and overall market share.