Furniture e-commerce has become a major direction for the future development of the furniture industry , and e-commerce has solved the major problem of insufficient working time for today's office workers to purchase goods. Another key point is the price advantage. Many consumers who like online shopping will find that most of the products sold online are slightly cheaper than the actual store price. Many young people do not have too much in the decoration and purchase of furniture If you can buy high-quality and low-cost products online, it is a new shopping option.
However, after the large-scale refund wave of furniture e-commerce , some refund rates exceeded 100%. This sounded the alarm for us. Online shopping for furniture is still in the stage of exploration and development, and many problems need to be solved urgently.
Frequent refunds for furniture e-commerce
During the Double 11 period, the official flagship store of Quanyou Home Furnishing was the sales champion of Tmall home furnishing, with a single store sales of 100 million yuan. However, a month later, some media broke out that the refund rate of Quanyou Household was 34.68%, a total of 13331 times, of which 11679 times the main reason for the refund was "not received"; Qumei was 5.77%, a total of 500 times. Among them, the main reason for the 25 refunds is "unreceived goods"; Gujia Household is 5.23%, a total of 888 times, and the main reason for 21 returns is "not received goods".
From the above values, we can clearly see that "unreceived goods" has become the main reason why consumers choose to return goods. So why is there such a problem? It is understood that first of all, on the day of Double 11th, the consumer order rate is very large, and most consumers prepaid a part of the deposit to ensure the discount price at that time. In the next month, consumers determine the size, fabric and other information, and the customer service is also verifying the mailing address, so in the next time, some consumers have applied for a refund due to issues such as size, logistics, and delivery cycle.
Furniture e-commerce urges new and old model wars
Ma Yun believes that e-commerce is a signal of China's economic transformation, that is, the new marketing model of the new economy is a battle against the traditional marketing model. So has the battle between old and new models really started?
Jiang Qiping, secretary general of the Information Research Center of the Chinese Academy of Social Sciences, said: November 11 in China has been a hot spot for transactions. Last year Tmall traded 936 million, which exceeded the total retail value of Hong Kong in one day. , Has a particularly good effect on stimulating domestic demand and creating domestic demand.
According to statistics, since 2007, China's total retail sales of consumer goods have maintained an annual growth rate of more than 16%, of which the compound growth rate of online shopping transactions has reached 77%. The sales of physical department stores are becoming increasingly difficult.
With the gradual retreat of consumer enthusiasm, online shopping furniture has also been questioned and criticized. The long production cycle, slow delivery speed, and difficulty in distribution and installation have become the biggest problems facing online shopping furniture.
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