market share
At present, some large-scale energy-saving lamps companies are well-known in the industry, but among these industry brands, Op, NVC, Sanxiong, Tongshida and Foshan Lighting have lower market share in the domestic market. Price positioning basically determines the scope of use of the buying group. The most typical high-end first-line brand Philips, Germany, Osram lighting, the use of large-scale indoor and outdoor lighting, brand clothing stores, high-end restaurants, high-income groups of home light sources. The second-line brands (such as Op, NVC, Sanxiong Aurora, etc.) in the provincial capitals, the secondary market, large commercial photos basically occupy half of the country. Due to the shackles of purchasing power and spending power, the middle and low-priced energy-saving lamp brands outside the second line occupy the world of the prefecture-level and county-level markets. Overall, the energy-saving lamp industry is highly competitive.
Industry outlook
With the increasing emphasis on energy conservation in countries around the world, in the domestic lighting field, the wave of large-scale replacement of traditional light source products with energy-saving lamps has arrived. Following the release of the incandescent lamp elimination plan in more than a dozen countries and regions around the world, China has released the “Planning of Incandescent Lights Roadmapâ€. By 2016, China will gradually phase out incandescent lamps in stages, and then fully introduce energy-saving lamps that can save 48 billion kWh annually. During the "Twelfth Five-Year Plan" period, China will increase the promotion of green lighting projects. The market capacity of energy-saving lamps will increase several times, and the market has great potential for development. In 2010, the overall scale of China's energy-saving lamp market reached 100 billion yuan. It is estimated that by 2015, the domestic energy-saving lamp market will reach more than 500 billion yuan, and the annual compound growth rate will reach 38%.
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