Is it right or wrong for the flooring industry to sink?

The sinking of the flooring industry channels in the third and fourth tier markets is puzzling. Some brand developers, however, are forming a back-channel trend with brand flooring companies and are retreating from second- and third-tier cities to first-tier cities and major cities.

From January to February this year, the growth rate of China's real estate investment declined. The accumulated investment in real estate was 795.6 billion yuan, which was 3.5 percentage points lower than the same period of last year. The cumulative sales of commercial housing were 100 million square meters, a decrease of 49.6 percentage points from the same period of last year. The "fallback point" of these two sets of data is almost entirely in the second- and third-tier cities where the real estate market is divided, especially in the third and fourth-tier cities.

The flooring industry has developed in China for nearly 30 years. At the present stage, the first and second floor flooring markets have approached saturation, and major floor companies are also facing channel sinking choices. However, according to market survey data analysis, the third and fourth tier markets are even The purchasing power of the rural market has been questioned.

The sinking of the flooring industry channels in the third and fourth tier markets is puzzling. Some brand developers, however, are forming a back-channel trend with brand flooring companies and are retreating from second- and third-tier cities to first-tier cities and major cities.

From January to February this year, the growth rate of China's real estate investment declined. The accumulated investment in real estate was 795.6 billion yuan, which was 3.5 percentage points lower than the same period of last year. The cumulative sales of commercial housing were 100 million square meters, a decrease of 49.6 percentage points from the same period of last year. The "fallback point" of these two sets of data is almost entirely in the second- and third-tier cities where the real estate market is divided, especially in the third and fourth-tier cities.