Domestic bathroom industry three big cat exposure

Integrity is the foundation of the company. It is tantamount to suicide if the company discards the good faith. The current competition in the sanitary ware market is fierce. The prevalence of counterfeiting in the entire industry is raging. Consumer complaints are constantly emerging. These phenomena also reflect some ills in the sanitary ware market. In the increasingly tough industry environment, Sanitary companies want to achieve long-term development, they must join hands to resolve the crisis of integrity, and build a good consumer environment.

Production cuts and false propaganda

Some sanitary ware manufacturers are pursuing the maximization of profits, cutting corners in the production process as much as possible, shoddy, and producing fake products at a cost lower than that of genuine products. Due to the information asymmetry between producers and consumers, fake products are produced. It is not easy to be discovered by consumers and can be sold as a counterfeit product in the market, so as to obtain higher than normal profits.

Even if sanitary ware manufacturers do not cut corners and use normal raw materials to produce products, in order to obtain high profits, some bad companies often carry out many false propaganda, create various brand-name, environmental protection and other false images to lure consumers. For example, many sanitary ware companies are using the slogan of environmental protection in the bathroom. In order to gain the trust of consumers, it is also worth paying for various "green environmental protection" certificates.

Clone brand sales counterfeit goods

On the surface, most of the distributors in the building materials industry are “specialized” and only one manufacturer’s product is displayed on the storefront. Actually, the industry’s practice of dealers is crystal clear. They call on the banner of the manufacturer, but they find some small processing plants to produce counterfeit goods on the spot, and even worse, they completely clone a factory and use manufacturer’s brands to solicit. Business, selling all counterfeit goods.

It is imperative for manufacturers to jointly solve the crisis of trust

Fake sales leave not only the profits of the manufacturers are seriously lost, but also the image of the brand is greatly reduced. The final manufacturer must also bear the consequences for the illegal acts of the distributors. For the entire sanitary ware industry, fraud will surely bring about a crisis of confidence. It can be seen that manufacturers must take effective measures to safeguard their brand and consumer interests.

In fact, counterfeiting is a common brand faced by all manufacturers in the sanitary ware industry. Products lack personality characteristics and are easy to counterfeit. Manufacturers can only effectively solve this thorny issue by making more efforts in process technology and anti-counterfeiting labels.

Manufacturer's products must have "ID cards", to allow each end-user can check the identity of the product, manufacturers can also verify the purchase of each end-customer, the manufacturer should inform the consumers through the system to prevent the dealer to the manufacturers of the regulations The system was ignored. As an important link, dealers should also be honest and do not make false propaganda. Only when the manufacturers and the merchants have maintained and supervised each other, the fake-making phenomenon can be effectively controlled, and the entire sanitary ware industry can develop in a healthy and orderly manner.