Tile market status analysis vicious competition

In recent years, the ceramic tile industry has been developing rapidly with the development of the real estate market. Tiles are water-repellent, air-permeable, light-weight, and other performance advantages. The safety advantages of soft porcelain technology, style, patterns, colors, and many other expressive strengths, construction advantages, and environmental advantages make it an indispensable part of decoration. Tiles are loved by consumers. However, the analysis of the development of the ceramic tile industry also saw the weakness of its vicious competition.

Recently, the reporter went to a number of ceramic tile stores such as Home Town, Building Materials Center, and Decorative City. According to industry sources, the ceramic tile industry is now very popular because of the numerous brands and fierce competition. Vicious competition is common. Coupled with rising raw materials and rising costs, some businesses have reduced prices, degraded quality, and confuse consumers. As a result, consumers have been deceived and bought goods with serious quality problems, resulting in the ceramic industry not being trusted and losing consumers. This problematic tile industry not only makes consumers complain, but also makes many industry people a headache. In view of this, the reporter interviewed a number of tile brand sales managers to see how they face these problems and what specific measures?

Responding to vicious competition services, innovation, and characteristics is the rise of the key real estate market, which has made the ceramic tile industry taste the sweetness. Therefore, the ceramic tile industry with a low threshold for the industry has sprung up as many tile brands. In Meifeng Boutique Decoration City, there are many brands like Datang Hesheng, Nobel, Tao Yilang, Ou Shennuo, Gold Asia, Hongyu......domestic and foreign. The variety of brands has led to over-expansion of the market, leading to vicious competition among brands. Some businesses have used price war promotions and discounts to increase their own advantages in the industry.

Many consumers like to stroll around for promotions or discounts. When they enter the store, they will ask you if they will not be discounted, if they are discounted for a long time, and if there is any activity. Consumers always want to buy products that are both cheap and of good quality, but this kind of thing is hardly the best of both worlds. The person in charge of the Nobel ceramic tile reflected. In an interview, the reporter also observed that, in the ceramic tile with 800800 specifications, the unit price is generally between 100 and 200 yuan, and the average price is between 300 and 500 yuan. The price of your tile can be Up to a few thousand dollars. Cheap and natural are popular, but some qualities are not guaranteed.

Faced with the temptation of price and vicious competition of some businesses, many businesses have begun to improve their own services and features, and have used service brands, innovative brands, and specialty brands. There are a series of services like Datang Hesheng Tiles. They can customize the size of your door and choose the right tiles for you based on your style of decoration. They also have their own town shop treasure. The Chinese red dragon robes jade series is our town shop treasure, this name is "religion Buddha map" tile is our characteristic tile. Datang Hesheng introduced the manager. Nobel ceramic tile A tile named carpet tile is also very distinctive. The tile looks visually very similar to a carpet. In addition to the specialty cards, the gold medal Luzhou Tiles has played an innovative brand and they have developed third-generation tiles using inkjet. These characteristics and innovations have won them a considerable portion of consumers.

Insiders pointed out that businesses pay more attention to product service, quality and innovation is an excellent phenomenon, and it is a desirable way for the ceramic tile industry to rejuvenate. The introduction of these new methods is conducive to promoting market order to a better and more stable. The direction of development, but it takes a long transition time in order to achieve good results.