The end of the year on the hardware quality list again need to avoid the development of "short board"

Undoubtedly, due to the low barriers to entry, the hardware industry has a low overall grade, and a wide variety of companies are blooming. Coupled with the lack of unified and standardized management, quality issues have always been a “short board” that plagues the development of the industry.

As 2010 is nearing completion, the national quality inspection department has increased its crackdown on counterfeiting, and the hardware products that cannot withstand the test naturally bear the brunt of the quality black list.

The end of the year on the hardware quality list again need to avoid the development of "short board"

False Accessories 傍 Top 500 in the World

Recently, the Hangzhou Municipal Administration for Industry and Commerce announced several cases of the recent crackdown on infringement of intellectual property rights and exposed the phenomenon of counterfeiting of excavator parts at Hangzhou Fuxing Road. 535 excavator accessories suspected of being infringed were seized. Counterfeit products include Atlas Copco Ltd. of Sweden, Caterpillar Inc. of the US, Hitachi Ltd., Ltd., Komatsu Manufacturing Co., Ltd., Mitsubishi Heavy Industries, Ltd., Parkinn, UK. Holding Corporation, Sumitomo Heavy Industries, Ltd., Kobe Steel Corporation and many other Fortune 500 companies.

The quality of power tools is worrying

59 companies, 60 products, and 24 products are not up to standard. The State Administration of Quality Supervision, Inspection and Quarantine recently released the third batch of national quality supervision and spot checks on product quality in 2010. The quality problems of electric tools (electric drills, hammers, and angle grinders) are still concentrated in small and medium-sized manufacturing enterprises.

“From the results of the national supervision and spot checks, there is no problem with the product quality of key and key enterprises. The substandard products are mainly concentrated in small and medium-sized enterprises, and some are even small workshop enterprises.” China Electric Appliance Industry Association Electric Tools Branch Secretary General Zhang Chuanfu said.

Heaters made in China recalled by the United States

Recently, the US Consumer Product Safety Commission and Wal-Mart Stores jointly announced the voluntary recall of Chinese-made FlowPro, Airtech, and AlohaBreeze & Comfort Essentials heaters. The number of recalled products was approximately 2.2 million units. The reason for the recall was that the heater was prone to malfunction and overheated, posing a risk of fire or burn to the user.

As of today, Wal-Mart Stores has received 21 accident reports, including 11 property damage accidents and 7 personal injury accidents. The US Consumer Product Safety Commission recommends that consumers immediately stop using the recalled heater and contact Wal-Mart Store for return and full refund.

As we all know, companies compete for the market, and the weapon to win credibility lies in the quality of products and the services of sellers. The frequent occurrence of quality crisis in the above companies has caused business failures, mostly in the wrong direction. In the final analysis, it is the failure of quality management. The reasons can be attributed to the following three points:

First, the lack of foresight. A good company must have a great vision. Foresight provides the organizational structure and the sequence of the systems needed for the development of the company, how the company plans the action, and how the company implements the plan. Companies lacking foresight can easily exclude quality from the strategy. Therefore, the goals and priorities of enterprises are not clear, and the role of quality in the enterprise is not easy to understand.

Second, not customer-centric. The current consumer market has shifted from sellers to buyers. Ignoring the interests of consumers, the quality of products must be emphasized. Customer satisfaction is a dynamic and continuously changing goal. To be successful, quality management must focus on understanding customer expectations. Products developed must meet or exceed customer needs.

Third, the lack of cost and benefit analysis. Many hardware companies do not calculate quality costs or calculate the benefits of improved projects. Even hardware companies that calculate quality costs often only calculate clearly visible costs (such as insurance) and easily calculated costs (such as training fees). The main costs involved are completely ignored, such as sales loss and intangible costs for customer departure. Some hardware companies do not calculate the potential benefits of quality improvement.

Xiao Bian believes that if domestic hardware companies want to consolidate their market position and remain invincible in the competition, it is imperative that they establish the correct direction of business, strive to change their way of thinking, and create an environment for continuous improvement of quality. While further improving quality, we will create a world-class brand enterprise that belongs to the Chinese hardware industry.

Build its own brand and establish a Chinese corporate image.

To build a hardware brand, it should be said that the creation of any brand is not easy. The creation of a brand requires two conditions: First, product quality. Second, the manufacturer's service. With these two conditions, this brand can be built. Although the hardware is a hardware, the entry barrier is relatively low, but it involves a certain degree of differentiation in the mastery of product quality and the continuation of services. The brand insists on being the first, and the second is the continuation of the service. Through these two pieces, it fills the gap in the product and hardware consumption industry.

Green development, walking in front of energy conservation.

From a long-term strategic perspective, green development can be described as beneficial and harmless to the future development of the hardware industry. The hardware industry has great dependence on resources, and learning how to conserve resources is one of the companies in transition. The key jumping point. The establishment of recycling of old hardware in outlets has a significant effect on the use of resources. Through research and development, a higher percentage of resource utilization is mentioned. This will not only reduce production costs, but also lead the way to sustainable development.