2010 western cosmetics consumer market survey report

Summary 1

Foreign department stores occupy more than half of the country. Chengdu's retail business has always been the coexistence of non-local department stores and local department stores, and the department stores have greatly enriched and enhanced local consumer power, accelerated the fashion process, and greatly promoted the development of local department store brands. This is also reflected in the consumption of cosmetics. In a "preferred store where you often go to buy cosmetics," the top three are the foreign Wangfujing, the Pacific, and Ito Yokado (PS: Ito Ito, please increase the promotion of the cosmetics festival. Let's increase it. You can rank the top three places. The three largest stores account for more than 75%. The women's favorite stores with incomes of 6,000-7,000 yuan or more are also foreign Wangfujing, Pacific, Isetan, and Renhe Spring, and they definitely occupy the majority of the cosmetics consumption.

Summary 2

New Brands Entering the West First Station In 2010, four brand new make-up brands/groups opened their first counters in Chengdu in the west, fully illustrating the unlimited potential of the Chengdu cosmetics consumer market from one side. L'Oréal Group wants to win 300 million consumers in China in the next 10 years. Under the background of the global economic downturn, China is a “safe haven”. After the consumer demand in Beijing and Shanghai is gradually saturated, the second line represented by Chengdu is representative. The city bears the heavy responsibility of the brand to continue its rapid development in China. Based on this, Armani Cosmetics, Chelsea, Juliet and Sephora entered Chengdu in the second half of 2010, giving Chengdu a deeper sense of the cosmetics market in 2010. Here, we are proud to announce that as of January 7, 2011, the cosmetics brands that have entered China have only two sources of good-looking and Givenchy brands that have not yet reached Chengdu. Other brands in Beijing, Shanghai and Guangzhou have La!

Summary 3

The sales of cosmetics products continued to increase in 2010. The results of the Chengdu cosmetics market continued to be impressive. The reporter learned from relevant responsible persons in the sales department that Isetan Department Store's cosmetics sales increased by 20% from 2009, including the Japan-origin brand, which is unique to the stores. Bao’s growth is still 30% in the second half of the year when China’s stock is out of stock. When asked about the reasons for the overall increase in the number of brand managers in the stores, the top three reasons are: the development of the overall industry, spacious and comfortable shopping environment and Isetan I card points activities. In the sale of cosmetics in 2010, 80% to 85% of consumption was supported by members. Another Renhe Spring Department Store, Guanghua Store increased by more than 50% year-on-year, and the number of brands newly adjusted after the reopening of the new team was adjusted from 6 to 10 or more, and the growth rate was as high as 100% in a few months, enough to make the stores more confident in the coming year. .

Summary 4

Chengdu women like to stock most of the Chengdu survey respondents said that the frequency of purchasing cosmetics is relatively small, 67.6% of women are fixed between three months or six months; another 26.5% of women said that cosmetics are needed Purchasing, it can be seen that the amount of one-time cosmetics purchased by Chengdu women may be very large, especially in the spring and summer cosmetics festival and shopping mall during the anniversary period, "goods", good at budget.