Security export products need to change business model

After nearly 20 years of development, many domestic security product manufacturers have achieved good results in product development, product application, and sales, and the industry has entered a mature period of development. In the face of an increasingly fierce domestic market and an unlimited overseas market, many domestic companies are eyeing overseas markets and want to “pour a bucket of gold” from here. Experts in the industry believe that in the process of exporting, security companies can only be invincible in the market competition by adjusting their marketing strategies and identifying their own positioning based on their actual conditions.

OEM production brand promotion Faced with uncertain factors in overseas markets, many security companies have unanimously chosen the OEM OEM business model. Although the OEM production model is a passive choice for domestic security companies, if the OEM cooperation model is used properly, it will also bring many benefits to the enterprise. In the process of OEM production, domestic companies can fully understand the needs of product customers, continuously improve product quality, expand market share, and accumulate strength for corporate development. In the previous OEM production process, companies need to focus on the product's technological level, stability and compatibility, and gain customer approval.

After gaining customer approval, companies also need to recommend their products to customers in a timely manner, and open the road for independent brands to export. At present, companies from "product promotion" to "brand promotion" need not only to change the marketing model, but also to change the company's business strategy. Therefore, companies need to continuously improve their own management capabilities, innovation capabilities, integration of all resources, and lay a solid foundation for the company's international transformation.

Optimize the channels to clear the focus At present, many security companies that shift from domestic sales to foreign sales attach great importance to sales channels. Exhibitions, online platforms, and print media often become the first choice for companies and product suppliers to expand their markets. Whether it is the annual Beijing, Shenzhen Ambition, or security exhibitions that have appeared around the world, it provides suppliers with the opportunity to communicate face-to-face with buyers. Vendors can take this opportunity to understand customer needs while familiarizing these buyers with these "new faces" through frequent appearances. The exhibition is undoubtedly an effective way for companies to quickly integrate into overseas markets.

With the popularity of computers, the Internet has gradually become another important sales platform for security products. Now Alibaba, Global Sources and other emerging B2B platforms have the characteristics of short cycle and fast response, which can enable suppliers to obtain benefits in the short term. It is a more economical and practical promotion method and is favored by many domestic security companies. At the same time, there are also some suppliers who regularly advertise on print media to gain long-term attention from users.

Although the company's expansion methods are different, for suppliers, the most important thing is to integrate advantages through various promotion methods, quickly complete their own market positioning and product positioning, and select the main attack market area according to product characteristics, improve the product price system , Make users quickly familiar with the basic situation of the product.

In addition, in order to circumvent the negative impact of the financial crisis on enterprises, export-oriented security companies can shift their sales focus from markets with relatively low market confidence in Europe and the United States to markets in the Middle East, India, Africa, and South America that are less affected by the economic crisis and are in great demand. , To provide series of products and solutions to tap potential market space, so that companies get faster development. Diligently transforming themselves into self-transformation In fact, as with other domestic companies that are transformed for export, domestic security companies that have been involved in export sales also suffer from various pains and frustrations during the transition period. Due to factors such as consumption habits, cultural background, and unbalanced economic development, domestic and foreign users have different product requirements.

In the face of differentiated user needs, security companies that have started overseas markets should establish an overseas R&D team to formulate sound R&D steps and plans for different customers' operating habits and usage methods; strictly follow international technical standards, including products In the areas of design, product production, and after-sales service, we have established a comprehensive production and service system that is in line with international standards and improves product quality.

Taking a close look at the domestic security industry, the export business model emerged at a relatively late date and was constrained by various factors, far behind China's Taiwan, Japan and South Korea and other regions, and the entire industry is in a period of growth. Faced with this gap, domestic security companies should improve their core competitiveness and strengthen brand building.

The company boldly innovates in technology, accelerates the research and development of new products, introduces more new products, ensures the quality of products, and wins the favor of overseas customers with exquisite technology and advanced technology. In addition, domestic security companies should also pay attention to service links, provide users with professional construction, maintenance, and upgrade services, and establish a good corporate image.