Right to lose cabinet hardware into the era of low profit

Many small and medium-sized cupboard companies have shouted out various concepts. Although some of the concepts and slogans that cabinet companies call out make people ridiculous, but for consumers, he cannot objectively screen their authenticity, and consumers can only passively. Go to accept this kind of bombardment. The concept of a large number of SMEs rushing to the top of the world is undoubtedly misleading consumers and forcing leading companies to lose their right to speak. Therefore, the loss of market discourse power by industry-leading companies is one of the hidden dangers of the cabinet entering the era of meager profits.

Jumping out of the category of the cabinet industry, any company that wins in the fierce market competition is one that has the right to market discourse or pricing. Therefore, leading cabinet companies must actively compete for market discourse rights. The fight for market discourse power does not propose an illusory slogan. Based on our cabinet technology and technological content, we use this forward-looking concept to promote this concept through large-scale production and marketing.

To master the market discourse rights, we must first master the core technological competitiveness. Although many of the new products launched by major Chinese companies are roughly the same in their core content and physical characteristics, they have yet to be integrated in the concept packaging of marketing topics. If industry-leading companies can integrate and push forward a concept together, and apply this concept to the status of an industry standard, this can effectively raise the standards and thresholds of the entire industry, and use it to squeeze the living space of SMEs. In order to win the right to control the market.

Second, to get out of the meager profits, industry-leading companies must grasp the market pricing power. Currently, the cabinet retail industry has been kidnapped by the market due to industrial surplus and vicious competition. The secret to regaining market pricing rights lies in the fact that a number of industry-leading companies have hit the market with a large number of high-tech, high-quality and highly competitive products. For consumers, if they can buy well-known and affordable well-known brands of cabinets, they will go to choose the similar price of similar to the non-brand cabinets?

If we want to build an ever-growing cabinet company, we must also participate in higher-level competition, such as service competition, business model competition and industrial platform competition. Higher levels of competition often determine the rules of the game for low-level competition. From the perspective of the long-term development of the cabinet industry, if companies want to change the current predicament, they must continue to innovate, surprise and win, and continue to improve the company's overall competitiveness at a higher level.