Among the hardware tools, the power tool industry belongs to the advanced equipment manufacturing industry and upgrades its services to the advanced manufacturing industry. According to analysis, electric tools are commonly used in aerospace, high-speed rail construction, shipbuilding, automotive and other advanced equipment manufacturing industries as well as construction roads, decoration, wood processing, metal processing, mold manufacturing and other production areas. At present, China is in full swing in industrial upgrading, vigorously developing advanced manufacturing, and the consequent construction of infrastructure such as high-speed railways and ships. The continuous investment, development and upgrading of advanced equipment manufacturing industry has created a power tool industry. Unprecedented market and development opportunities. According to the statistics of the association, China's electric tool market capacity is growing rapidly at a rate of more than 25% per year. By 2012, the market capacity will reach 20.5 billion yuan.
The global power tool industry can be divided into three levels: industrial level, professional level and DIY household level according to the technical requirements and application fields of the product. Among them, industrial-grade power tool products are mainly used in workplaces with high process accuracy or environmental protection requirements, such as aerospace, and have the characteristics of high technical requirements, high profits, and small market scope; DIY household-level power tools are mainly It is used in occasions where the accuracy is not high and the operation time is not long, such as home repair, simple decoration and other occasions, with low technical content and low profit.
At present, most of China's power tool manufacturers are producing DIY household-level power tools. Product sales mainly use price as a competitive measure, which presents a low-end, disorderly competition. The professional-grade power tools are far more than DIY-class products in terms of technical content, application areas, product added value, or product gross margin. Professional-grade power tools have large power, high speed, long motor life, and can continue to be repeated for a long time. They have high technical content, high profit margins, a wide market range, high industry threshold, and high brand value.
China's domestic power tool market is firmly controlled by foreign giants such as Bosch in Germany, Makita in Japan, Hitachi in Japan, and Dewey in the United States. Judging from the trend in recent years, the share of foreign brands in the domestic market is in a downward avenue. The rise of Ruiqi's power tools continues to expand market share and replace imported brands. In the top four in terms of domestic market share, Ruiqi is the youngest rising star, but it is the fastest-growing rookie. It has been among the top four in the market in just seven years since it was put into operation. There is a trend to catch up with the German Bosch and Japanese Makita that have been a hundred years old.
Looking at the domestic electric tool brands, we believe that “Ruiqi†capitalizes on the capital market to firmly occupy a strategic industry leader position in this feast of industry development. With the strategic adjustment of the international industrial structure after the financial crisis, China’s industrial undertaking and transformation have given Rui Qi an opportunity to make a difference in the international market. In recent years, Ruiqi has gradually tried its own brand to enter the international market, and has achieved a good market response in the consumer groups in the international market. According to the disclosed financial data, Ruiqi’s own-brand export sales in 2010 have more than doubled over the same period last year. In the future, the performance of Ruiqi brand in domestic and international markets is worth our looking forward to.
Jiangsu Dongcheng Power Tools Co., Ltd. was founded in 1995. It is one of the key professional power tool manufacturers in China. To expand the market, Jiangsu Dongcheng Power Tools Co., Ltd. has strengthened its marketing management and after-sales services, and promoted the Dongcheng Brand Monopoly. Stores not only effectively promoted marketing, but also curbed the breeding of counterfeit products, resulting in a series of positive effects.
Dayou Power Tools is a domestic brand under the company of Quanfeng. In 2003, Quanfeng Group began to formally plan a large number of brands. In 2007, the first batch of Dayou brand products was formally put on the market. Quanfeng has a global power tool industry. A decisive position, and a big brand also shines.
In 2011, great tools were used to launch online DIY games to win big prizes to attract customers' attention. This web-based DIY event named "Artisan's Talent" has been newly launched on August 15, 2011. The game is "educational and entertaining." While playing games, users will also learn about 30 product names, models, and basic functions of the great tools. What's even more interesting is that this page also simulates the specifics of each product. Work status, immersive people. This is a very creative move, which is rare in the hardware industry.
Founded in 1986, Jiangsu Guoqiang is a leader in China's power tool industry. Guoqiang Power Tools is an industry-registered international trademark model. Under its leadership, more and more companies with independent intellectual property rights have developed trademark protection tentacles. Overseas, we have realized the internationalization of trademark protection and continuously delivered products to the world's power tool market.
At present, most domestic companies that produce DIY household-grade power tool products occupy the vast majority. The professional-grade product factories that can form product series are extremely rare, the industry concentration is low, and the domestic-funded brands will surely go through industry reshuffle and eventually form a minority leader. An orderly and orderly situation will be commanded and standardized by enterprises; between domestic capital and foreign brands, the market share will be redistributed and domestic brands will continue to replace foreign brands. The industry's internal integration needs will surely be led by industry leaders. Comparing and analyzing the above-mentioned four domestic brands of electric tools, Ruiqi, as the only listed company that mainly operates electric tools, has the opportunity and the ability to stand on the stage of the capital market to promote the reorganization and restructuring of China's electric tool industry.
The global power tool industry can be divided into three levels: industrial level, professional level and DIY household level according to the technical requirements and application fields of the product. Among them, industrial-grade power tool products are mainly used in workplaces with high process accuracy or environmental protection requirements, such as aerospace, and have the characteristics of high technical requirements, high profits, and small market scope; DIY household-level power tools are mainly It is used in occasions where the accuracy is not high and the operation time is not long, such as home repair, simple decoration and other occasions, with low technical content and low profit.
At present, most of China's power tool manufacturers are producing DIY household-level power tools. Product sales mainly use price as a competitive measure, which presents a low-end, disorderly competition. The professional-grade power tools are far more than DIY-class products in terms of technical content, application areas, product added value, or product gross margin. Professional-grade power tools have large power, high speed, long motor life, and can continue to be repeated for a long time. They have high technical content, high profit margins, a wide market range, high industry threshold, and high brand value.
China's domestic power tool market is firmly controlled by foreign giants such as Bosch in Germany, Makita in Japan, Hitachi in Japan, and Dewey in the United States. Judging from the trend in recent years, the share of foreign brands in the domestic market is in a downward avenue. The rise of Ruiqi's power tools continues to expand market share and replace imported brands. In the top four in terms of domestic market share, Ruiqi is the youngest rising star, but it is the fastest-growing rookie. It has been among the top four in the market in just seven years since it was put into operation. There is a trend to catch up with the German Bosch and Japanese Makita that have been a hundred years old.
Looking at the domestic electric tool brands, we believe that “Ruiqi†capitalizes on the capital market to firmly occupy a strategic industry leader position in this feast of industry development. With the strategic adjustment of the international industrial structure after the financial crisis, China’s industrial undertaking and transformation have given Rui Qi an opportunity to make a difference in the international market. In recent years, Ruiqi has gradually tried its own brand to enter the international market, and has achieved a good market response in the consumer groups in the international market. According to the disclosed financial data, Ruiqi’s own-brand export sales in 2010 have more than doubled over the same period last year. In the future, the performance of Ruiqi brand in domestic and international markets is worth our looking forward to.
Jiangsu Dongcheng Power Tools Co., Ltd. was founded in 1995. It is one of the key professional power tool manufacturers in China. To expand the market, Jiangsu Dongcheng Power Tools Co., Ltd. has strengthened its marketing management and after-sales services, and promoted the Dongcheng Brand Monopoly. Stores not only effectively promoted marketing, but also curbed the breeding of counterfeit products, resulting in a series of positive effects.
Dayou Power Tools is a domestic brand under the company of Quanfeng. In 2003, Quanfeng Group began to formally plan a large number of brands. In 2007, the first batch of Dayou brand products was formally put on the market. Quanfeng has a global power tool industry. A decisive position, and a big brand also shines.
In 2011, great tools were used to launch online DIY games to win big prizes to attract customers' attention. This web-based DIY event named "Artisan's Talent" has been newly launched on August 15, 2011. The game is "educational and entertaining." While playing games, users will also learn about 30 product names, models, and basic functions of the great tools. What's even more interesting is that this page also simulates the specifics of each product. Work status, immersive people. This is a very creative move, which is rare in the hardware industry.
Founded in 1986, Jiangsu Guoqiang is a leader in China's power tool industry. Guoqiang Power Tools is an industry-registered international trademark model. Under its leadership, more and more companies with independent intellectual property rights have developed trademark protection tentacles. Overseas, we have realized the internationalization of trademark protection and continuously delivered products to the world's power tool market.
At present, most domestic companies that produce DIY household-grade power tool products occupy the vast majority. The professional-grade product factories that can form product series are extremely rare, the industry concentration is low, and the domestic-funded brands will surely go through industry reshuffle and eventually form a minority leader. An orderly and orderly situation will be commanded and standardized by enterprises; between domestic capital and foreign brands, the market share will be redistributed and domestic brands will continue to replace foreign brands. The industry's internal integration needs will surely be led by industry leaders. Comparing and analyzing the above-mentioned four domestic brands of electric tools, Ruiqi, as the only listed company that mainly operates electric tools, has the opportunity and the ability to stand on the stage of the capital market to promote the reorganization and restructuring of China's electric tool industry.
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