Recently, Zhejiang Weixing New Building Materials Co., Ltd.'s new production base in Tianjin was started up and put into production on schedule. In the situation where the market environment is still not clear, the company's “converse expansion†reflects its optimistic expectations for the future market. Similarly, according to the investigation of this newspaper, most of the floor heating pipe companies do not seem to be worried about the future market prospects.
Recently, the heads of companies that have continued to warm the construction industry have expressed concerns about the current market conditions. At the same time, most of the heads of floor heating pipe companies have been very calm: “It is still too early to judge whether the floor heating industry is going this year.†But With many years of experience, most of them bluntly said: "This year's industry is not as bad as people say."
General delay in construction but "still normal"
Although most of the heads of floor heating companies are not worried about the future market prospects, from the current situation of production of various floor heating pipe companies, the situation does not seem to be optimistic.
The Tangshan Daocheng Management Co., Ltd. ("Taocheng"), which has all its pipe production lines at full capacity, has officially started construction since the beginning of the eighth lunar month of last year. This year's start-up time has been postponed to around January 20, and it is currently The company also only 60% to 70% of the pipe production line is in operation.
It is understood that Daocheng's current situation is quite common in the floor heating pipe companies. Most of the floor heating companies this year are generally started late, and the operating rate of the pipe production line has also seen a “shrinkage†in different ranges compared with previous years.
In addition to Wuhan Jinniu Economic Development Co., Ltd. (Jinniu), which has been officially started on the eighth day of the first month of the month, and all pipe production lines are operating at full capacity, Hongyue Plastics Group Co., Ltd. ("Hongyue") and Ritek The start-up time of ground heating pipe companies such as Pipe Industry Co., Ltd. ("Ritai" for short) and Tianjin Army Star Pipe Group ("Junxing") has basically been postponed until the 20th of the first month, and the pipes of these companies are currently The operating rate of the production line is only about 60%.
Judging from the common habit of “manufacturing by productionâ€, a common practice for most floor heating companies, the delay in construction time and the “shrinkage†of the pipe production line generally mean that the sales volume has decreased. This does not seem to be good news for floor heating pipe companies. In Li Weiliang, marketing director of Daocheng, this situation is not surprising.
According to Li Weiliang, the Lunar New Year in previous years was generally after February, but the Lunar New Year of the Luan Chen year reached January 22 in advance, which was nearly a month earlier than in previous years. At this time, most of northern China is still in a frosty period. Some floor heating projects have not yet started construction. Therefore, the market demand for floor heating pipes is still relatively small. This is the reason why floor heating pipe companies started late this year and pipe production lines have decreased. Regarding Li Weiliang's point of view, Wang Yueke, deputy general manager of Hongyue, Xia Yongwen, general manager of Junxing Beijing area, and Ms. Sun, director of sales and marketing of Ritek, agreed.
Competition may increase but "not afraid"
Although the majority of floor heating pipe business owners believe that the delay in construction time and the “shrinkage†of the pipe production line are due to this year’s special circumstances, it is not unusual, but some new conditions such as “labor shortage†and rising raw material prices still appear. They feel pressured.
It is understood that Henan Ruize Pipe Co., Ltd. (abbreviated as "Ruize") was originally scheduled to start on the 16th of the first month, but under the pressure of "labor shortage", the company adjusted the start time to the eighth month of the first month in order to increase the number of strokes. Some employees. However, even if the start-up time has been advanced a lot, the company’s employee gap has still reached more than a dozen people. The more severe situation is that currently only 2/3 of the company's pipe production line is in production. If all the pipe production lines in the peak season are in operation, the pressure on the “labor shortage†faced by the company will be even greater.
In response to the "labor shortage," Ruize has raised the wages of ordinary workers by about 500 yuan, and the wages of skilled workers by about 1,000 yuan. However, the effect seems to be unsatisfactory, and the "labor shortage" is still considered by Chairman Guo Guoguo of the company. One of the major difficulties that Ruize faced this year.
It is understood that in addition to Ruize, Hongyue, Taurus and other pipe companies also encountered varying degrees of "labor shortage" trouble. Although these companies have not yet determined the time and rate of salary increase for employees, the responsible persons of these enterprises all believe that it is imperative to increase the wages of employees when the “labor shortage†spreads from the local areas to the whole country.
In addition to the "labor shortage" caused by the increase in labor costs, most of the floor heating company official said that after the Lunar New Year Lunar New Year after the new year heating pipe raw materials, logistics and other costs have also risen in different magnitudes, compared to last year, this year, this year, The cost pressure they face is even greater. Affected by the national real estate control policies, the commercial housing market, which is the main selling market for floor heating pipes, has been greatly affected. Therefore, they judge that the competition situation between floor heating pipe companies will become more severe this year.
However, even facing so many unfavorable factors, most of the heads of floor heating companies do not seem to worry about the steady development of their companies.
“Although the national real estate regulation and control policy has had some impact on the floor heating industry, as a new industry, the floor heating industry is still at a rising stage, so its market share will not be significantly reduced.†Wang Mingke said. Moreover, he believes that the more market conditions are not optimistic, the more formal and larger-scale floor heating pipe companies will survive, while the more informal and smaller-scale floor heating pipe companies will be eliminated. This is not a bad thing for purifying the market order of the floor heating pipe industry. The sales status of Tianjin Weixing New Building Material Co., Ltd. ("Weixing") after the Spring Festival confirms Wang Mingke's above analysis. According to Weng Wanlin, manager of Weixing Marketing Department, after the Spring Festival, the deterioration of the real estate market environment has affected the sales of the company's floor heating pipes. However, due to the market share that would have been eroded by some small floor heating companies, these small companies could not cope with the market. The deterioration of the environment led to the development of Weixing, which enabled Weixing to achieve sales performance of warm pipes after the Spring Festival that was the same as last year.
Li Weiliang, Zhu Jianfeng, Xia Yongwen, Guo Jinguo and other pipe company executives also believe that although this year's market situation is more severe than last year, it should not be difficult for their company to continue its level of development as last year.
Recently, the heads of companies that have continued to warm the construction industry have expressed concerns about the current market conditions. At the same time, most of the heads of floor heating pipe companies have been very calm: “It is still too early to judge whether the floor heating industry is going this year.†But With many years of experience, most of them bluntly said: "This year's industry is not as bad as people say."
General delay in construction but "still normal"
Although most of the heads of floor heating companies are not worried about the future market prospects, from the current situation of production of various floor heating pipe companies, the situation does not seem to be optimistic.
The Tangshan Daocheng Management Co., Ltd. ("Taocheng"), which has all its pipe production lines at full capacity, has officially started construction since the beginning of the eighth lunar month of last year. This year's start-up time has been postponed to around January 20, and it is currently The company also only 60% to 70% of the pipe production line is in operation.
It is understood that Daocheng's current situation is quite common in the floor heating pipe companies. Most of the floor heating companies this year are generally started late, and the operating rate of the pipe production line has also seen a “shrinkage†in different ranges compared with previous years.
In addition to Wuhan Jinniu Economic Development Co., Ltd. (Jinniu), which has been officially started on the eighth day of the first month of the month, and all pipe production lines are operating at full capacity, Hongyue Plastics Group Co., Ltd. ("Hongyue") and Ritek The start-up time of ground heating pipe companies such as Pipe Industry Co., Ltd. ("Ritai" for short) and Tianjin Army Star Pipe Group ("Junxing") has basically been postponed until the 20th of the first month, and the pipes of these companies are currently The operating rate of the production line is only about 60%.
Judging from the common habit of “manufacturing by productionâ€, a common practice for most floor heating companies, the delay in construction time and the “shrinkage†of the pipe production line generally mean that the sales volume has decreased. This does not seem to be good news for floor heating pipe companies. In Li Weiliang, marketing director of Daocheng, this situation is not surprising.
According to Li Weiliang, the Lunar New Year in previous years was generally after February, but the Lunar New Year of the Luan Chen year reached January 22 in advance, which was nearly a month earlier than in previous years. At this time, most of northern China is still in a frosty period. Some floor heating projects have not yet started construction. Therefore, the market demand for floor heating pipes is still relatively small. This is the reason why floor heating pipe companies started late this year and pipe production lines have decreased. Regarding Li Weiliang's point of view, Wang Yueke, deputy general manager of Hongyue, Xia Yongwen, general manager of Junxing Beijing area, and Ms. Sun, director of sales and marketing of Ritek, agreed.
Competition may increase but "not afraid"
Although the majority of floor heating pipe business owners believe that the delay in construction time and the “shrinkage†of the pipe production line are due to this year’s special circumstances, it is not unusual, but some new conditions such as “labor shortage†and rising raw material prices still appear. They feel pressured.
It is understood that Henan Ruize Pipe Co., Ltd. (abbreviated as "Ruize") was originally scheduled to start on the 16th of the first month, but under the pressure of "labor shortage", the company adjusted the start time to the eighth month of the first month in order to increase the number of strokes. Some employees. However, even if the start-up time has been advanced a lot, the company’s employee gap has still reached more than a dozen people. The more severe situation is that currently only 2/3 of the company's pipe production line is in production. If all the pipe production lines in the peak season are in operation, the pressure on the “labor shortage†faced by the company will be even greater.
In response to the "labor shortage," Ruize has raised the wages of ordinary workers by about 500 yuan, and the wages of skilled workers by about 1,000 yuan. However, the effect seems to be unsatisfactory, and the "labor shortage" is still considered by Chairman Guo Guoguo of the company. One of the major difficulties that Ruize faced this year.
It is understood that in addition to Ruize, Hongyue, Taurus and other pipe companies also encountered varying degrees of "labor shortage" trouble. Although these companies have not yet determined the time and rate of salary increase for employees, the responsible persons of these enterprises all believe that it is imperative to increase the wages of employees when the “labor shortage†spreads from the local areas to the whole country.
In addition to the "labor shortage" caused by the increase in labor costs, most of the floor heating company official said that after the Lunar New Year Lunar New Year after the new year heating pipe raw materials, logistics and other costs have also risen in different magnitudes, compared to last year, this year, this year, The cost pressure they face is even greater. Affected by the national real estate control policies, the commercial housing market, which is the main selling market for floor heating pipes, has been greatly affected. Therefore, they judge that the competition situation between floor heating pipe companies will become more severe this year.
However, even facing so many unfavorable factors, most of the heads of floor heating companies do not seem to worry about the steady development of their companies.
“Although the national real estate regulation and control policy has had some impact on the floor heating industry, as a new industry, the floor heating industry is still at a rising stage, so its market share will not be significantly reduced.†Wang Mingke said. Moreover, he believes that the more market conditions are not optimistic, the more formal and larger-scale floor heating pipe companies will survive, while the more informal and smaller-scale floor heating pipe companies will be eliminated. This is not a bad thing for purifying the market order of the floor heating pipe industry. The sales status of Tianjin Weixing New Building Material Co., Ltd. ("Weixing") after the Spring Festival confirms Wang Mingke's above analysis. According to Weng Wanlin, manager of Weixing Marketing Department, after the Spring Festival, the deterioration of the real estate market environment has affected the sales of the company's floor heating pipes. However, due to the market share that would have been eroded by some small floor heating companies, these small companies could not cope with the market. The deterioration of the environment led to the development of Weixing, which enabled Weixing to achieve sales performance of warm pipes after the Spring Festival that was the same as last year.
Li Weiliang, Zhu Jianfeng, Xia Yongwen, Guo Jinguo and other pipe company executives also believe that although this year's market situation is more severe than last year, it should not be difficult for their company to continue its level of development as last year.
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